Joakim Lundell

Joakim Lundell born on October 9 1985 in Vadstena Sweden is an artist format creator director TV host author YouTuber and influencer Previously known as Jockiboi he gained notoriety in 2010 through his blog and the reality series Kungarna av Tylösand Over time he transitioned from his controversial online persona to becoming one of Swedens most influential digital creators Together with his wife Jonna Lundell he runs the YouTube channel Familjen Lundell one of Swedens largest He has won multiple awards at Guldtuben and the Barncancergalan for his work on YouTube His music career began under the name Jockiboi releasing several Swedishlanguage songs with hits like Snapchat and Efterbralla achieving platinum status Since 2017 under his real name he has released six singles that reached the top 5 on the Swedish charts including the tripleplatinum All I Need Lundell has authored two autobiographies Monster 2017 and Du är inte ensam 2018 He has hosted and directed various TV productions including Spökjakt which won Kristallen for Program of the Year in 2020 In 2019 he was a summer host on Sommar i P1 and in 2020 he launched Hide and Seek on Discovery Joakim and Jonna Lundell have frequently been ranked as Swedens most influential social media figures by Medieakademins Maktbarometern topping the list in 2017 2018 2021 and 2022