Ivan Askwith

Askwith has been named one of Fast Companys 100 Most Creative People in Business and has been described by Wired as the secret weapon behind the biggest entertainment crowdfunding successes of the last several years including the recordbreaking campaigns for Veronica Mars Reading Rainbow Super Troopers 2 Mystery Science Theater 3000 and The Aquabats Along with Kristen Bell Askwith is also one of the Executive Producers for the upcoming animated preschool series Do Re Mi Amazon Studios Gaumont Animation which aims to help young listeners develop a lifelong passion for music and the cognitive benefits that come with it Previously Askwith led the Digital Media division of Lucasfilm providing creative and strategic oversight for a range of online social and crossplatform initiatives supporting Star Wars Before that he spent several years as the first Director of Strategy at Big Spaceship an awardwinning digital agency in Brooklyn NY where he led projects for clients including Google GE Sony Pictures and NBC Universal In addition he was a founding member of MITs Convergence Culture Consortium C3 where he worked with Dr Henry Jenkins to develop a new model for understanding fan behaviors and motives when engaging with popular culture He writes frequently on fan behavior and franchise development and appears as a frequent speaker at festivals and conferences worldwide Hes perpetually curious about the space where human behavior fan engagement motivational psychology behavioral economics social interactions popular culture entertainment and digital platforms meet