Karl-Friedrich Scheufele

KarlFriedrich Scheufele born in 1958 in Pforzheim Germany is the copresident of Chopard a luxury watch and jewelry brand renowned worldwide As a member of the Scheufele family which acquired Chopard in 1963 KarlFriedrich has been instrumental in transforming the brands identity with a particular emphasis on fine watchmaking and precision engineering Known for his passion for vintage cars he spearheaded Chopards partnership with events like the Mille Miglia blending horology with automotive heritage Under his leadership Chopard introduced the highend LUC collection emphasizing craftsmanship and inhouse manufacturing establishing Chopard as a leader in Swiss luxury watches