Oliviero Toscani

On the international scene hes known as the creative force behind the most famous and original marks in the world Over the years he has created corporate images and publicity campaigns for Esprit Chanel Robe di Kappa Fiorucci Prenatal Jesus Inter Snai Toyota the Ministry of Work the Ministry of Health Artemide Woolworth and others His latest projects include collaborating with the Ministry for the Environment and the Ministry of Health with the Calabria Regional Authority the Umberto Veronesi Foundation and some campaigns of social interest and importance dedicated to road safety violence against women and the plight of stray animals As a fashion photographer hes worked and indeed still collaborates with publications including Elle Vogue GQ Harpers Bazaar Esquire Stern Liberation and many others in the world at large From 1982 to 2000 he created the image identity communications strategy and online presence for United Colors of Benetton transforming it into one of the bestknown marks in the world In 1990 he created and directed Colors the first worldwide newspaper in history and in 1993 he conceived and directed Fabrica a centre of research and creativity in modern communication From 1999 to 2000 he was creative director of the monthly Talk Miramax in New York directed by Tina Brown Toscani was one of the founders of the Academy of Architecture in Mendrisio has taught visual communication in various universities and has written various books on communication After nearly five decades of editorial innovation publicity movies and TV hes now involved in creativity in communication applied to the various forms of media and working with his studio produces editorial projects books TV shows and exhibitions In 2007 Oliviero Toscani began Razza Umana Human Race a photography and video project on the various human morphologies and conditions with the purpose of representing all of humanitys expressions physical somatic social and cultural characteristics touching on some 100 Italian regions as well as Israel Palestine Japan Namibia and Guatemala For nearly 30 years hes been involved in New Italian Landscapes a project opposing Italys degradation His works have been shown at the Venice Biennale in San Paolo in Brazil at the Milan Triennale and in museums of modern and contemporary art throughout the world He has been awarded numerous prizes among which four Golden Lions the UNESCO Grand Prix two Grand Prix dAffichage and many awards from the Art Directors Club throughout the world Hes also won the Saatchi amp Saatchi creative hero prize The Urbino Accademia di Belle Arti awarded him the Sogno di Piero prize and the Florence Accademia delle Belle Arti granted him the title of Honorary Academic Oliviero Toscani is also an honorary member of the Comitato Leonardo and the European Academy of Sciences and Arts