Dewey Nicks

Born in St Louis Missouri Dewey Nicks studied photography at the Art Center College of Design in Pasadena California Immediately after graduation he launched into a professional career as a fashion and commercial photographernowspanning three decadeswith work appearing in such magazines as Vogue the New York Times Magazine and GQ among many others Nicks has also created classic advertising images for such clients as Nike Tommy Hilfiger Levis and Ralph Lauren Soon after expanding into commercial directing he won the US Comedy Arts Festival Award for The Worlds Funniest Commercial and became a Directors Guild nominee for Outstanding Directorial Achievement in Commercials His documentary Hell House had its New York debut at the Museum of Modern Art Nicks first book of photography Kustom was inspired by some of the very ideals and unique expression that originally attracted him to California Car culture plastic surgery and energetic excess were the subjects of his book Kustom printed in 2000 by Greybull Press In 2018 Nicks unearthed a forgotten box filled with thousands of Polaroids from his 1990s photo sessions Enigmatic snapshots of woman posed and unposed primed for the camera or caught unawarethese Polaroids reveal the comfort and ease between Nicks and his subjects He shared them with his frequent collaborator book designer and publisher Tom Adler The resulting volume Polaroids of Women contains just over 100 of their favorite images from the collection and features an insightful foreword by the designer and preservationist Brad Dunning He also directed Slackers which was released in 2002 In the same year he also directed the music video for the Incubus single Are You In using the historic restaurant Perinos as a shooting location