It's the eve of the millennium, and hope is in the air. Topshop, under the leadership of brand director Jane Shepherdson, is making a name for itself as a place where celebrities and models brush shoulders with school kids - all in search of the brand's cool and cutting-edge fashion. In an industry traditionally dominated by men, Topshop is doing something different: women are creating desirable and affordable clothes for women. And what Jane and her team are selling, everyone is buying.

As the world faces an economic meltdown Green is defiant: Topshop is going to conquer the world. As the decade unfolds profits are suffering and bad press is building. For the first time, Green is faced with a hostile public both personally and professionally - and this animosity is felt in the Topshop stores.