Investors Emma Grede and Ashley Graham invite a group of women entrepreneurs to pitch their side hustles; with mentorship and an investment on the line, the entrepreneurs battle over which founder they want to work with to build their business.

Emma Grede and Ashley Graham dig deeper into the hustlers' businesses and set up benchmarks for founders to hit on their journeys; Ashley and Emma make shocking discoveries that lead them to question their commitment to mentorship for some.

Tasked with hitting the streets to learn about their brands through others' eyes, some of the mentees impress their mentors with their progress while others begin to crack; an investor no longer sees potential success in her hustler.

With the final pitches around the corner, Ashley and Emma challenge the women to host a marketing event to promote their businesses and themselves; some of them exceed their mentor's expectations, while others miss the mark.

After weeks of hard work, the hustlers present their final pitches in hopes of proving to their mentors that they're ready to take their businesses to the next level; some hustlers will go home empty handed while others will secure investments.

With life-changing investments on the line, a new group of female entrepreneurs pitch their businesses in hopes of earning mentorship from investors Ashley Graham (Knix, Bobbie, Partake Foods) and Emma Grede (Good American, Skims, Safely). Only a select few will move forward, so the competition is fierce to determine which founders have what it takes to transform their side hustle into their main hustle and launch the next multi-million-dollar company.

The Side Hustlers meet with investors Ashley Graham and Emma Grede, hoping to prove their businesses’ potential and secure mentorship. Emma grows frustrated with one of her entrepreneur’s lack of truthfulness surrounding their business, causing her mentorship to be at risk. After analyzing the numbers, Ashley faces a tough decision when it comes to the future of working with one of her founders.

With one Hustler already eliminated from mentorship, the investors turn their focus to customer outreach, as they tighten the screws on the remaining group of founders to see who will crack under the pressure. Tensions run high as Emma demands one team to trash their business plan, while another founder stresses over telling her boss about her side hustle. After hearing from potential customers, one founder struggles to face the fact that her businesses’ branding is not tracking with the public.

With the final pitches around the corner, the Side Hustlers host a marketing event to promote their businesses and prove their potential for growth. Some founders exceed expectations while others miss the mark, creating doubts in the minds of their mentors. With stakes at an all-time high, Ashley and Emma have a surprise for one Hustler, and another must cancel their marketing event because their business is not ready for promotion.

With the final pitch days away, the Hustlers feverishly prepare for the opportunity to earn a potentially life-changing investment from Emma Grede and Ashley Graham. Some Hustlers wrestle with telling their bosses—and their families—about leaving their day jobs, while others must scramble to create a pitch from scratch featuring a brand-new slate of products. Which entrepreneurs will prove they have what it takes to propel their business forward and turn their side hustle into their main hustle?